Immersive entertainment continues to rise in demand and popularity. From a Bridgerton-themed high tea in Kuala Lumpur to a Money Heist experience in New York to a Knives Out dinner experience in Toronto, Netflix has toyed with pop-up experiences scattered around the world. The streaming giant has finally revealed their concrete plans to make them permanent with Netflix House – and there will be more than one.
Rather than a theme park, Netflix House is described as an experiential entertainment venue where all-year-round visitors can participate in rotating immersive experiences, shop for exclusive merchandise, and grab a bite and drink. The sites will also be decked with “eye-popping sculptures and a mural mashup of characters” from beloved Netflix titles.
Netflix House’s first two locations will open in 2025 at King of Prussia in Pennsylvania and Galleria Dallas. They will take over the sites of former department stores, occupying 100,000 square feet of space each. Netflix shared that the decision to choose these two locations was based on their popularity as two of the most popular shopping centres in America, boasting tons of retailers, high foot traffic and proximity to major cities.
Additionally, TODAY reported that Netflix plans to build the Netflix House at King of Prussia in Pennsylvania, which will include a theatre for screenings and live events.
“At Netflix House, you can enjoy regularly updated immersive experiences, indulge in retail therapy, and get a taste — literally — of your favourite Netflix series and films through unique food and drink offerings,” said Marian Lee, Netflix’s Chief Marketing Officer. “We’ve launched more than 50 experiences in 25 cities, and Netflix House represents the next generation of our distinctive offerings. The venues will bring our beloved stories to life in new, ever-changing, and unexpected ways.”
Netflix has yet to share further details on how Netflix House’s interior would look like, aside from the artist’s rendering of its exterior. The same goes for information on which titles will be adapted to real-life immersive experiences. According to Netflix, though, visitors can expect to “compete in the Glass Bridge challenge from Squid Game”, attend a Bridgerton ball, eat at a restaurant with “food inspired by Netflix shows from around the world”, and buy that desirable “Hellfire Club T-shirt you’ve always wanted”, along with other Stranger Things merchandise.
“One of the things we found at Netflix is that when you find a movie or TV show that you’re a fan of, you don’t just love it. You want to live it,” shared Josh Simon, VP of Consumer Products at Netflix.
For the latest updates and details, head to NetflixHouse.com.
