Whether by the beach, on a rooftop, or inside a luxury resort, designer pop-ups have become the ultimate summer rendezvous. Merging travel, fashion, and lifestyle, this year’s seasonal activations offer an immersive take on brand storytelling across Asia and Europe.
These curated fashion destinations aren’t just seasonal shops – they’re cultural events in their own right. From Asia to Europe, each designer pop-up adds another layer to the way luxury brands connect with the world.
Dioriviera Pop-Up and Dior Café, Penang, Malaysia
At Macalister Mansion, Dior brings a slice of the French Riviera to George Town with its Dioriviera pop-up and adjacent Dior Café. Wrapped in the iconic toile de Jouy, the boutique features ready-to-wear, accessories, and beachwear in soft pastel tones curated specially for summer. Just next door, the Dior Café serves up elegantly styled refreshments under the shade of striped parasols. For Dior fans who want the chance to experience the maison’s summer pop-ups globally, check out the Dior at Nammos, Cannes; Dior at Il Bacaro at Hotel Cipriani, Venice; Dior Ibiza; Dior Capri; and Dior Bodrum, Türkiye.
Macalister Mansion, 228 Macalister Road, 10400 Penang, Malaysia
Website
The Louis by Louis Vuitton, Shanghai, China
Part private club, part cultural destination, The Louis by Louis Vuitton is redefining fashion-led hospitality in the heart of Shanghai. This multi-storey pop-up on West Nanjing Road fuses contemporary art, design, fine dining, and the house’s menswear into one fluid experience. The space features curated exhibitions, limited-edition collections, and a LV restaurant helmed by renowned Chinese chefs. Designed to echo the brand’s savoir-faire with a distinctly local sensibility, The Louis is a bold experiment in immersive retail.
HKRI Taikoo Hui, No. 789 West Nanjing Road, Shanghai, China
Website
Burberry at The Standard, Ibiza
This summer, Burberry checks into The Standard, Ibiza, decking the rooftop and pool in its signature check and seasonal pieces from the Daniel Lee era. From monogrammed cushions to deck chairs, every corner is a photo moment, while curated fashion drops allow guests to shop the summer collection between cocktails. The experience ties into Ibiza’s ongoing transformation into a style capital, swapping rave culture for runway influence without losing its free spirit.
The Standard Hotel, Carrer de Bartomeu Vicent Ramon, Ibiza, Spain
Website
Chanel Seasonal Boutique, Saint-Tropez
La Mistralée, a 19th-century residence in the heart of Saint-Tropez’s village, receives a special visitor in the name of Chanel, who decided to set up shop for the summer. With a sophisticated and quiet atmosphere, the pop-up is surrounded by lush greeneries and a private pool, with each salon being decorated with art objects and vintage furniture. The flow of the rooms allow visitors to browse items at their own pace, similar to a boutique shopping experience. Throughout the season, the pop-up rotates between three collections, starting with Spring/Summer 2025, the Chanel Coco Beach line, and the Métiers d’Art collection. For Chanel fans, you can find personalised services here, such as CHANEL & moi, a complete and unique offering of repair and maintenance service.
La Mistralée, 1 Avenue Général Leclerc, 83990 Saint-Tropez , France
Website
Dolce & Gabbana’s Mediterranean Dream, La Cabane, Marbella
Dolce & Gabbana is back on the shores of Marbella, transforming the iconic La Cabane Beach Club into a sun-drenched Mediterranean escape. For the season, the fashion house has given the seafront destination a full DG Resort makeover—complete with cobalt-and-white tiled décor, custom-branded loungers, and a dedicated boutique at the entrance.
The experience extends to the open-air restaurant, where Michelin-starred chef Dani García presents a dessert space dubbed the “Dolci Room”, dressed in the vibrant hues of traditional Sicilian Carretto art. It’s a colourful, high-fashion takeover set against the calm of the Costa del Sol.
La Cabane, Los Monteros Spa & Golf Resort, Marbella, Spain
Website
Louis Vuitton Ice Cream, Forte dei Marmi
The latest summer scoop? Louis Vuitton has opened its very first pop-up ice cream kiosk in the fashionable seaside town of Forte dei Marmi. Nestled along Via G. Carducci in the heart of Versilia, the retro-style cart is watched over by Vivienne – the maison’s floral-faced mascot – and dishes out ten traditional flavours from Galliano, along with two exclusives: ‘Vivienne’ (Portuguese milk and mandarin) and ‘Gaston’ (a decadent swirl of zuccotto, sponge cake, brittle and dark chocolate). It’s a sugar-dusted taste of luxury on the Tuscan coast.
Via G. Carducci, Forte dei Marmi, Tuscany, Italy
Website
Alo Beach Club, Bodrum
Bodrum continues to reinvent itself, and Alo is the latest name to ride the wave. Taking over a stretch of the Mandarin Oriental’s shoreline, the athleisure brand has unveiled a minimalist beach club in hues of bone, gravel and espresso – complete with an Alo coconut cart and a boutique. True to form, wellness is the order of the day: think yoga at sunrise, sound baths at sunset, and a healthy dose of outdoor workouts in between. For the brand’s global devotees, it’s a summer ritual worth travelling for.
Mandarin Oriental, Bodrum, Gölköy, 314 Sokak No.10, 48483 Muğla, Türkiye
Website
Malin+Goetz at Hotel Malaquita, Ibiza
Skincare meets sundowners at Ibiza’s Hotel Malaquita, where New York label Malin+Goetz has launched a seasonal takeover on the island’s quieter west coast. Overnight guests are gifted a limited-edition tote, a full-size SPF and a travel kit, while day visitors can book the poolside package – complete with a signature cocktail and Malin+Goetz essentials. At the bar, the drinks menu nods to the brand’s cult Dark Rum scent, and a curated pop-up stocks sun-friendly skincare throughout the season. Cala de Bou just got cooler.
Carrer del Mestral, 3, 07849 s’Argamassa, Illes Balears, Spain
Website
Armani Exchange at Amnesia, Ibiza
This summer, Armani Exchange dials up the tempo at Ibiza’s iconic Amnesia club with a full visual takeover as part of the Pyramid Sunday parties. Forget retail – this is fashion reimagined for the dancefloor. Expect LED walls, immersive projections and a rebranded atmosphere set to a soundtrack from names like Seth Troxler, Adam Beyer, Josh Baker and Vintage Culture. Running through June and July, it’s not a collection drop – it’s a nightlife statement.
Amnesia Ibiza, Carretera Ibiza a San Antonio, Km 5, 07816 San Rafael, Ibiza, Spain
Website
Jacquemus at Casa Jondal, Ibiza
Jacquemus brings his sun-soaked universe to the shores of Cala Jondal this season, with a playful beach takeover at Casa Jondal – Ibiza’s cult dining spot by Chef Rafa Zafra. Channeling 1970s resort glamour, the installation features striped loungers, banana-yellow parasols and sculptural beach fittings inspired by the La Croisière collection. A pop-up boutique blends into the pine-studded landscape, adding a splash of Riviera style to this famously low-key bay.
Casa Jondal, Cala Jondal Beach, 07830 Sant Josep de sa Talaia, Ibiza, Spain
Website
Check out more summer events here.
