The Standard is rewriting the rules of a Pattaya getaway with its newest opening – and it’s anything but ordinary.
Set to open this October 2025, The Standard, Pattaya Na Jomtien will introduce the brand’s first-ever beach club along Thailand’s tranquil eastern seaboard – a fresh, design-forward coastal retreat just over an hour from Bangkok.
Following hot on the heels of standout launches in Hua Hin, Bangkok Mahanakhon, and Singapore, this seaside sanctuary is where tropical ease meets edgy architecture, bold dining concepts and barefoot-luxury vibes – all wrapped in The Standard’s signature irreverent style.
A New Wave for Pattaya
Forget the neon stereotypes – Na Jomtien is fast becoming one of Thailand’s best-kept secrets.
This laid-back enclave, far removed from the buzz of Pattaya’s party strip, offers swimmable waters, unspoiled stretches of beach and a creative food-and-culture scene that’s making waves with locals and travellers alike.
Whether you’re sipping cocktails at sunset, hopping over to Koh Larn or Koh Phai for a day of reef-snorkelling, or catching wind on a kitesurf board, Na Jomtien is where you go when you want the sea without the circus.
The Design: Playful Brutalism Meets Seaside Chill
Designed by The Standard’s in-house team led by Verena Haller – in collaboration with ONION, DIN Studio, Studio Lupine and landscape specialists PLA – this resort will turn heads before you even check in.
Brutalist lines meet soft curves. Shadows and textures play with light. Lush tropical landscaping leads you on a sensory journey to the sea.
With 161 rooms and suites (including oceanfront private pool options and a sprawling 322-square-metre Penthouse), this is beachside escapism with The Standard’s signature twist – rain showers, curated amenities, and views that will have you questioning your return flight.
Art, Fashion & That Signature Standard Energy
Local and global creativity shine throughout the space. Don’t miss the hand-carved “Unity of the Double” sculptures in the courtyard, created by Chloé Kelly Miller and MozART Advisory.
The chic uniforms? Designed by cult Thai label Vickteerut, blending urban tailoring with effortless resort wear.
Meet Esmé, The Standard’s First Beach Club
The beating heart of the property is Esmé, The Standard’s first foray into beach club culture – and it’s hitting all the right notes.
Think: Mexican flavours with a Thai twist, a thumping sunset soundtrack of ritual gongs and deep drums, and a menu made for dancing between dips.
Star dishes include:
– Chicharrones de Cerdo con Guacamole: crispy pork rinds with lush guac
– Pescado Zarandeado: grilled Thai Gulf snapper with spiced aioli
– Camarón Tacos: tamarind-marinated tiger prawns with house hot sauce
– Pattaya Paloma: a tequila cocktail rimmed with Thai mala spice
More to Feast On: Sereia and Mmhmmm
Sereia, the on-site Thai coastal grill, dives deep into the seafood traditions of Chonburi. Expect flavour-packed dishes like “Jang Long” grilled fish cakes with cucumber relish and “Kang Kua Pu-nim” – rich red curry with lump crab wrapped in wild betel leaf.
Upstairs, Mmhmmm is where adults come to play. This rooftop social spa is all about indulgence – mud lounges, ice baths, a secret pool, and 180-degree ocean views that beg you to lose track of time (and your phone).
Poolside Vibes & Beachfront Bites
Down by the water, The Standard’s pool scene is classic with a twist – cinnamon-toned loungers, white pergolas draped in bougainvillea, and poolside frosés delivered straight to your sunbed.
A sprawling lawn offers barefoot freedom, while the Surf Shack brings Baja surf vibes with vintage boards, ice-cold beers, and grab-and-go snacks perfect for post-kiteboarding refuelling.
This Is The Standard
With bold architecture, creative energy and a beach club that’s set to shake things up, The Standard, Pattaya Na Jomtien is shaping up to be Thailand’s most exciting new coastal destination – stylish, unpretentious and pulsing with soul.
Be among the first to check in. Early birds get 20% off the best available rates, daily breakfast for two, and a welcome cocktail at Esmé. Bookings open now for stays from 21 October 2025.
The Standard, Pattaya Na Jomtien, Thailand
Opening Date: 21 October 2025
Opening Hours: Open 24 hours (restaurants and amenities have individual operating times)
Website
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