It has been 20 years since Louis Vuitton and Takashi Murakami first partnered up for what became an era-defining collaboration, and the Maison as well as the Japanese artist are now presenting the arrival of Louis Vuitton x Murakami, a joyful and celebratory relaunch comprising over 200 creations that reimagine the original collection.
The kaleidoscopic reinterpretation of the iconic Louis Vuitton Monogram pattern, as well as the Murakami’s renowned motifs and characters, are now featured across a wide-ranging assortment of the Maison’s most renowned and coveted women’s leather goods and accessories, including City Bags, silk squares and scarves, sunglasses, fashion jewellery, shoes, and perfumes.
In true high fashion manner, the new Louis Vuitton x Murakami reedition is now being celebrated within a fully immersive visual landscape, ranging from window displays to pop-ups and pop-ins, as well as innovative in-store activations across seven major cities worldwide, alongside an advertising campaign featuring the one and only Zendaya.
Singapore is one of these cities and the Maison is pleased to unveil the Louis Vuitton x Murakami pop-up, happening from 4 January to 19 January 2025 within a historic shophouse at 72, Joo Chiat Place, Singapore. Set in a UNESCO-recognised precinct celebrated for its rich cultural heritage, the Singapore pop-up will be the only exclusive activation within Southeast Asia.
The experiential Louis Vuitton x Murakami pop-up invites visitors to explore the breadth of imagination and creation within its universe. Upon arrival, visitors will be welcomed by the historic Peranakan shophouse façade, adorned with the iconic 3D Superflat Garden, its smiley flowers, and the Monogram Multicolore.
The Louis Vuitton x Murakami pop-up will showcase four distinct zones, seamlessly blending retail, dining, and culture:
Retail Space
Here, visitors can peruse the newest Louis Vuitton x Murakami Chapter One collection which includes the colourful Monogram Multicolore, the whimsical Superflat Panda, and the Superflat Garden. Loyal fans of the Maison and Murakami should not miss out on the LV x TM Superflat Panda Card Holder, a Southeast Asia exclusive that is only made available at this Singapore pop-up.
Shoppers who purchase a Louis Vuitton x Murakami product at the pop-up will also receive a special token, giving them a chance at a special vending machine to win exclusive limited-edition Louis Vuitton x Murakami gifts, such as a Takashi Murakami Flower Go Walk portable game, stickers, and trading cards.
Cinema
First released in 2003, the Superflat Monogram film showcases a kaleidoscopic journey into the past. This film, along with the Superflat First Love film (first released in 2009), have been remastered in commemoration of the artist’s re-edition collection, enabling visitors to step back in time and enjoy the two original films in a cosy cinema space.
Set in Tokyo, the Superflat Monogram film is a reinterpretation of the story of Alice in Wonderland, transposing that timeless tale into the world of Louis Vuitton. The production of this film was a notable first for the pioneering artist back in 2003. The Superflat First Love film is a continuation of the Superflat Monogram film, following the story of the young heroine Aya six years later.
Care Station
As per the Maison’s commitment to sustainability and preserving the longevity of Louis Vuitton products across generations, the pop-up also features a dedicated care and repair service space for Louis Vuitton x Murakami products from the original archival collections dating back 20 years.
Amongst the services offered include replacement parts, canvas and metal cleaning, and paint care. The repair work will be carried out on-site by Louis Vuitton artisans at the care station, allowing visitors to watch the repairs being performed.
Café
Visitors to the café embellished with Murakami flower cushions will be able to indulge in a selection of beverages as they peruse through the pop-up, from coffee latte to lemonade served in a uniquely designed biodegradable Louis Vuitton x Murakami Superflat Panda cup. Every beverage purchase entitles visitors to a complimentary cookie inspired by the design of the Superflat Garden smiley flower.
The Louis Vuitton × Murakami re-edition is available to order worldwide from 1st January, 2025. A second chapter will be launched later in March 2025 and focuses on the artist’s perfect-for-spring Cherry Blossom pattern.
Images courtesy of Louis Vuitton
