The MICHELIN Key Guide boasts a rich and extensive history that spans numerous decades. Its origins can be traced back to 1900 when the Michelin brothers, André and Édouard, decided to create a guidebook for motorists. This guidebook was initially intended to provide practical information such as maps, tire repair instructions, and fueling stations.
However, in 1926, the Michelin brothers introduced a groundbreaking addition to the guidebook — the inclusion of recommendations for hotels and restaurants. The purpose was to provide travellers with information about the best places to stay during their journeys.
Fast forward to the year 2024, the guidebook has evolved into a platform that bestows prestigious awards. The introduction of the MICHELIN Keys signifies the latest addition to the esteemed accolades presented by the MICHELIN Guide.
So what does it signify?
In light of the current trend of standardised accommodation, where numerous hotels adopt similar designs, The MICHELIN Guide aims to steer travellers and guests towards hotels that stand out in every aspect: from architectural design and the excellence of the facilities to the attentiveness of the staff.
But the importance of the MICHELIN Keys goes beyond just being another award for the hotels and properties. For travellers looking for exceptional comfort and top-notch service, having these coveted keys can guarantee for your extraordinary stay. The MICHELIN Keys are proof of the awarded hotels or properties’ dedication and commitment to delivering an experience that surpasses expectations and leaves a lasting impression on every guest.
With a selection of 5,300 hotels in 120 countries, and a broad range of prices and styles. The MICHELIN Keys selection process is based on hotels meeting five criteria:
1. A destination unto itself: the hotel contributes to the local experience.
2. Excellence in interior design and architecture.
3. Individuality, reflecting personality and authenticity.
4. Quality and consistency in service, comfort and maintenance.
5. Consistency between the level of experience and the price.
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The MICHELIN Guide initiative to introduce MICHELIN Key plays a significant impact on customer perceptions and the success of businesses. By receiving this prestigious award, hotels that are featured can enhance their credibility and attract a more discerning clientele.
The guide sets high standards for quality and service, which in turn influences customer expectations and drives the industry towards excellence, making the MICHELIN Key Guide an essential tool in the modern-day manual for the hospitality industry.
