Hijrah Trail: A Journey of History and Desert Adventure
Step into history on the Hijrah Trail, a 470 km expedition from Makkah to Madinah launching November 2025.
Cristiano Ronaldo Invites the World to Experience Saudi Arabia
Cristiano Ronaldo fronts Saudi Tourism’s latest campaign, showcasing an “Unreal Calendar” of world-class events that extend beyond football.
Spot Arabian Oryx, Sand Cats, and Falcons at these Luxury Desert Stays
Think deserts are lifeless? Think again. These luxury safaris are taking wildlife spotting to a new level, where elusive sand cats and falcons cross your path, and the Arabian oryx roams free across the dunes.
Banyan Tree AlUla is The World’s Best Desert Spa in 2024
The desert’s colours, textures, and energy infuse every element of the spa, from its sand-compressed walls to the breathtaking views from the rock pool.
Discover These 8 Once-in-a-Lifetime Nature Experiences in the Middle East
From desert dunes to underwater worlds, discover the once-in-a-lifetime nature experiences that make the Middle East truly extraordinary.
What to Expect From the World’s First Dragon Ball Theme Park
The world’s first Dragon Ball theme park will span over 500,000 square metres in an unexpected location – Qiddiya City of Saudi Arabia.
