Prada is set to make a statement beyond the world of fashion in the heart of Shanghai, China, where heritage meets modernity. The Italian luxury house is unveiling its first-ever standalone dining destination at Rong Zhai, the meticulously restored early 20th-century mansion that has served as Prada’s cultural hub since 2017.
Rong Zhai, an architectural gem from the 1918s, has long been a canvas for Prada’s creative expressions, hosting exhibitions, events, and immersive brand experiences. This new venture is an embodiment of Prada’s ethos: refined elegance, innovation, and an unwavering commitment to craftsmanship.
The idea for this latest project was conceived by renowned filmmaker Wong Kar Wai, whose visionary storytelling and deep connection to Shanghai’s cultural legacy align seamlessly with Prada’s artistic sensibilities. Wong, celebrated for his evocative cinematography and romanticised depictions of urban life, played a pivotal role in shaping the restaurant’s concept, infusing it with a sense of nostalgia, cinematic beauty, and modern sophistication.
With this culinary addition, the Maison invites guests to indulge in a new sensory journey – one that fuses haute cuisine with Prada’s unmistakable aesthetic. While details of the menu remain under wraps, expectations are high for a dining experience that reflects the brand’s distinct approach to luxury: understated yet bold, classic yet contemporary.
The interiors are anticipated to echo Prada’s sophisticated visual language, meshing Art Deco influences with sleek, modern touches. Just as the brand’s fashion collections play with textures, colours, and unexpected juxtapositions, the restaurant’s ambience is expected to balance opulence with restraint, offering a setting that is as intimate as it is theatrical.
Luxury fashion houses have been increasingly expanding into the realm of gastronomy, but Prada’s foray feels particularly fitting. The Maison has always celebrated intellectualism and artistry, and food – much like fashion – is a form of storytelling, an expression of culture, heritage, and emotion.
For those fortunate enough to step into this new Prada universe, the experience promises to be nothing short of extraordinary. Whether it’s a quiet afternoon immersed in a beautifully curated menu or an evening spent basking in the timeless allure of Rong Zhai, one thing is certain: Prada’s first dedicated dining space will be a masterclass in how to translate fashion’s language into the culinary world.
As Shanghai continues to evolve as a global capital of luxury and culture, Prada’s latest endeavour stands as a testament to the city’s dynamic spirit – and to the endless possibilities of what luxury can be.
Featured image: Prada
