Hyatt’s new Be More Grand campaign in Asia Pacific invites guests into a world where life’s moments – big or small – become extraordinary. Pairing with five iconic Grand Hyatt hotels across the region, the campaign weaves together heartfelt narratives into short videos that capture the Hyatt brand essence, from a precious mother-daughter bond and moments of self-appreciation to celebrating the bold pursuit of life’s ambitions.
Each vignette, unfolded in these short films, showcases Grand Hyatt’s celebrated architecture, impeccable service, and culinary artistry elevating every stay into an unforgettable experience. At Grand Hyatt, luxury is not just enjoyed; it is commemorated, inspiring all who participate to embrace life’s most grand possibilities.
Building upon the recent launch of Be More Here, the global Hyatt campaign that encourages guests, members, and customers to be more present, Be More Grand emulates the transformative power of travel and honours these meaningful moments across Grand Hyatt Hotels in Asia Pacific. Hyatt’s Be More Grand campaign takes place at the following properties in the region:
Grand Hyatt Taipei
Titled A Grand Journey at Grand Hyatt Taipei, this short film features fashion icon and devoted mother of two, Sue Chang (@suechangg), enjoying time with her 6-year old daughter after sharing the spotlight together at the Milan Fashion Show for the first time. Guests visiting Grand Hyatt Taipei can indulge in a grand retreat within the property’s well-appointed rooms and suites, savour culinary delicacies at Bel Air Bar as well as its other restaurants and bars, and traverse prominent landmarks such as Taipei 101 throughout their stay.
No. 2, Songshou Rd, Xinyi District, Taipei City, Taiwan 110061
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Grand Hyatt Beijing
A Grand Pursuit at Grand Hyatt Beijing Oriental Plaza follows LiuMing Chen (@mingzai), the co-founder of an investment foundation, as she embarks on an empowering voyage to revlitalise her ambitions in both professional and personal pursuits. Like LiuMing, guests can expect to feel rejuvenated at this property, where they can rediscover their aspirations. Whether satiating oneself at a breakfast meeting at the Grand Club or a leisurely dinner featuring Peking duck, Grand Hyatt hotels extends easy harmony between productivity and serenity with unmatched hospitality.
1 East Chang An Avenue, Beijing, China, 100738
Grand Hyatt Hong Kong
With a focus on relaxation and self-care, A Grand Dedication takes place at Grand Hyatt Hong Kong, where Stephanie Au (@stephaniehsau), a professional athlete honours her lifelong passion as a swimmer. Stephanie’s story encourages guests at Grand Hyatt Hong Kong to take a moment of respite in the Plateau Suite, toasting to their own milestones while truly taking the time to honour their journey in life and their own passions.
1 Harbour Rd, Wan Chai, Hong Kong
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Grand Hyatt Seoul
Unfolding at Grand Hyatt Seoul, A Grand Reunion features model Kiwi Lee (@kiwileehan), who amidst the pressures of the spotlight indulges in a grand stay to reconnect with her close friend and glorify life’s most outstanding moments in style. During the day, guests can partake in an exquisite afternoon tea experience at the hotel’s Gallery against Seoul’s breathtaking cityscape, and then continue with a vibrant night out at JJ Mahoney’s as the sun sets, with a high-energy live band taking the stage.
322 Sowol-ro, Yongsan District, Seoul, South Korea
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Grand Hyatt Mumbai
Starring lifestyle influencer Aashna Shroff (@aashnashroff), A Grand Celebration at Grand Hyatt Mumbai shadows her as she prepares to honour one of life’s most significant milestones – marriage. At Grand Hyatt Hotels, every detail is meticulously crafted to be “perfectly yours”. This includes a highly customised wedding planning journey, encompassing specially curated floral arrangements, cake tastings, and culinary delights, all in the comfort of gorgeous suites and luxurious event spaces.
Bandra Kurla Complex Vicinity, Mumbai, 400055, Maharashtra, India
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In an effort to revel in life’s most cherished events, the Grand Hyatt brand unveils several exciting upcoming openings. Grand Hyatt Singapore began welcoming guests in July following a multi-year overhaul, presenting a reimagined urban sanctuary coupled with exciting culinary concepts. Aside from that, Grand Hyatt Kunming debuted in August in the picturesque southern Yunnan province, setting a new benchmark of contemporary luxury and unprecedented service in the area.
To discover how Grand Hyatt hotels invite guests to immerse in life’s grand moments, visit grandhyatt.com and embark on a journey of grandeur.
Images courtesy of Hyatt
